ToolboxPick Bitly if
If you need city-level analytics, a branded domain, landing pages or an API, Bitly is built for that, and those features grow with its higher plans.
Toolbox vs BitlyPaying for Bitly and more?
Paying for Bitly and more?
One subscription covers the stack.
Shorten the page you're on with a custom alias, change where a link goes later, and download a QR code in your colors. The same subscription also covers the screen recorder, screenshots, PDF editor and text templates.
Free plan, every toolPremium: $16.67/month, billed yearlyOr $20/month, cancel anytime
The math
What does your stack cost?
On its own, Bitly may well cost less than Toolbox. Toolbox pays off when it replaces several apps. Tick the ones you pay for and put in what you pay.
You pay now$0a month
Toolbox Pro, every tool$25a month, billed $300/year$30/monthbilled monthly
Filled in with each app's published US price for one person, billed monthly where it's offered, as of October 2026. Change any amount to what you actually pay.
Feature by feature
Toolbox vs Bitly as a link shortener
Where Bitly does more, the table says so.
| Feature | Toolbox | Bitly |
|---|---|---|
| Short links with custom aliases | Yes | Yes |
| Links you can make | 10 at a time free; no limit on Premium (up to 200 new a day) | 5 a month free, 100 on Core |
| Change where a link goes later | Any time | 5 a month on Core |
| QR codes in your colors | As many as you like, PNG or SVG | 2 a month free, 5 on Core |
| Click stats | Clicks per day free; referrers, countries and devices on Premium | Detailed click and scan data, 30 days on Core |
| City and device data | Country and device on Premium, no city | Premium plan |
| Pay monthly | Yes | Core is sold yearly only |
| UTM builder | Yes | Core plan |
| Your own branded domain | No | Growth plan |
| Landing pages and link-in-bio | No | Yes |
| API | No | Yes |
| Screenshots, PDF editor, screen recorder, text templates, bookmarks, notes and more | Yes | No |
Pick Toolbox if
If you just want short links and QR codes you can edit any time, with click stats, Toolbox Premium gives you far more links than Bitly Core, bills monthly, and comes with the rest of your tools.
Checked against Bitly's own pages in October 2026. Plans and features change: check there before you decide.
Switching from Bitly?
Bring what you have
Your links with their titles. Custom back-halves become your Toolbox short codes where they're free to use.
- In Bitly, open Links and choose Export. Bitly offers export on some paid plans.
- Bitly emails you a CSV file (a selection of up to 100 links downloads straight away). Download it.
- In Toolbox, open Links on the web, press Import and drop the CSV. Check the preview, then import.
- Download the results file: each Bitly link next to its new Toolbox link, so you can update the places you shared them.
Import from Bitly You'll see what comes over before anything is added.
The full guide to switching from Bitly: what comes over, what doesn't and the plan it needs
Also in the box
The rest of your stack, covered
Every tool is unlocked with one plan, in one side panel, with one sign-in.
Questions
Something else? Write to us from the Support link below.
Is Toolbox cheaper than Bitly?
Not on its own: Bitly Core works out to less a month, though it's billed a year at a time. Toolbox pays off when you also pay for a screen recorder, a PDF editor, a screenshot tool or a text expander. Put your own numbers in the calculator above.
Do my short links stop working if I cancel?
No. Short links you've already made keep redirecting after your subscription ends.
Can I use my own domain?
Not today. Toolbox links use the Toolbox domain. If a branded domain matters to you, Bitly offers one on its Growth plan.
Is Toolbox free?
Yes. Every tool works on the free plan, with a few limits. Premium removes the limits and adds features like full-page captures and cloud storage, for every tool at once. Pro adds signatures, Office conversions and bookmark cleanups on top. You only add a card if you decide to upgrade.
Try it before you cancel anything.
Every tool works on the free plan, so run it next to what you have now, then keep the subscriptions you still need.
Add to Chrome, freeBitly is a trademark of its owner, who isn't affiliated with or endorsing Toolbox. We name it only to compare the two.